The company agreed to sell the aforementioned businesses to Paris, France-based PAI Partners for $3.3 billion in cash. On Aug 4, 2021, PepsiCo decided to offload its juice businesses, including Tropicana, Naked and other select juice brands across North America and Europe in a quest to expand its profitable portfolio of brands. Both companies also expect product launches, including the Sauza tequila brand into ready-to-drink beverages (RTDs), by capitalizing on Boston Beer's production capabilities and distribution footprint. The collaboration will help grow its industry-leading Truly Hard Seltzer into bottled spirits, thus gaining from Beam Suntory’s distilling expertise and distribution network. Last month, Boston Beer inked a long-term partnership deal with Beam Suntory, through which it looks to expand select iconic brands in some fastest-growing beverage alcohol segments. The blend contains purified sparkling water with minerals added for taste, inspired by Topo Chico sparkling mineral water, which has been popular with consumers and mixologists across the United States. Topo Chico Hard Seltzer comes in four gluten-free alcohol base and natural flavors in the United States, including Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango in a 12-pack variety pack (slim can). It also represents PepsiCo’s entry into the alcoholic beverage space, months after arch-rival The Coca-Cola Company KO launched the Topo Chico Hard Seltzer in the United States in partnership with Molson Coors Beverage Company TAP.Ĭoco-Cola and Molson Coors launched the Topo Chico Hard Seltzer in the United States in March 2021. The partnership comes after the slowed sales for hard seltzers in recent months, as reflected in Boston Beer’s second-quarter 2021 results. The Hard Mountain Dew will be Boston Beer’s notable innovation in the hard seltzer space, joining its Truly hard seltzer brand. The partnership between the two market leaders demonstrates the companies’ passion for pushing boundaries to deliver what consumers want. Meanwhile, PepsiCo is a leader in the non-alcoholic beverage space, with brands like Gatorade, Pepsi-Cola, Quaker, Tropicana, and SodaStream in its kitty. The Hard Mountain Dew is likely to hit store shelves in the United States by early 2022.īoston Beer is known for its expertise and experience in brewing the best-tasting hard seltzers and hard teas, including brands like Truly and Twisted Tea. Per the partnership, Boston Beer will craft and produce the Hard Mountain Dew, while PepsiCo will be responsible for selling, delivering and merchandising products through its newly set up entity. It is expected to come with an Alcohol by Volume (ABV) of 5% and marketed alongside other alcohol beverages to adults of legal drinking age. The Hard Mountain Dew will be launched in bold flavors, including original, watermelon and black cherry. The partnership will combine Boston Beer’s top-notch innovation and proficiency in alcoholic beverages with PepsiCo’s multi-billion-dollar Mountain Dew brand and marketing expertise. As part of the arrangement, the companies plan to launch Hard Mountain Dew alcoholic beverages in the United States, an alcoholic version of PepsiCo’s most popular brand. PEP unveiled plans to enter a partnership to bring a breakthrough, catering to the evolving tastes of drinkers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |